Thursday, April 2, 2020     |     Atlanta  GA

Due to concerns surrounding COVID-19, this event has been cancelled

Join NBA & NFL Legends, current players, VIPs and Celebrities to celebrate HBCU HEROES Cocktaks & Conversation.  A party for a purpose to kick off this epic sporting event.

Over 70,000 people are expected to converge on downtown Atlanta for the 2020 Final Four!

Our 5-part VIP Experience offers corporate partners national branding opportunities, exposure, and access to mix & mingle with a slew of athletes and celebrities.  It also provides a heroic partner experience that includes a celebration of arts, academics and athletics.

6:00 - 7:00 PM

Celebrity cocktail party, silent art auction, and hobnobbing alongside a lengthy list of current/former pro athletes and celebrities



7:00 - 10:00 PM



Featuring a lavish dinner, live musical performance, DJ, and brief scholarship award ceremony

8:00 - 9:00 PM

Cocktails & Conversation

Featuring a panel of premier celebrities & athletes followed by a Q & A. (panel guest TBD)



Celebrating Academics, Athletics, and the Arts via a Series of Clinics

HCBU Heroes eSports Competition

A 2-Day gaming  and Live entertainment experience

Final Four Weekend






April 6-7, 2020



Celebrating Academics, Athletics and the Arts

Unlike any other event leading up to the Final Four, HBCU HEROES includes a community component providing 4 clinics to serve a projected 300-500 at-risk youth and 100 HBCU student-athletes.  Our goal is to create a pipeline of at-risk youth to benefit from high-quality introductions to sustainable pathways that will positively impact their futures.

Spearheaded by former WNBA player and professional coder Niesha Butler, this clinic is an introduction to the fundamentals of these disciplines.  We will create a pipeline of young bright minds who can be groomed for HBCUs and life-changing career paths.

STEM/cybersecurity/coding clinic:

Spearheaded by UNC-Chapel Hill basketball legend and NBA veteran George Lynch, HBCU student-athletes, and current/former professional athletes.  The focus will be on intensive drills and training activities to further develop peak athletic performance.

Sports Clinic:

Spearheaded by world renowned saxophonist and Clark Atlanta Univ alumnus, Ryan Kilgore.  Mentoring begins here for students interested in being life-long musicians.  This clinic will focus on different career paths in music.  Celebrity guest will also participate as judges.

Music Clinic:

Spearheaded by a financial advisor, this clinic will ensure that student-athletes' hard work pays off beyond their playing years!  This clinic is designed to help build effective and fundamental skills as well as introduce participants to the financial world all while gaining high-level strategies before advancing to the next level in their careers.

Financial literacy clinic:


HCBU Heroes eSports Competition

April 6-7, 2020

A 2 day gaming and entertainment experience in Atlanta on Final Four Weekend.  Tournament will be streamed over Twitch, Instagram and Facebook.  Competitors will include HBCU students and HBCU HEROES Influencers.  Prizes will include money and scholarships.  

Entertainment will include Live musical performances.

Focused Year-Round Events

2020 & Beyond

Our 5-year tour includes year-round events for maximum social impact, engaging the masses, and raising funding for HBCU sports including:

  • Pop up events at NBA All-Star Weekend, CIAA, football classics & HBCU homecomings

  • HBCU Heroes celebrity basketball games

  • Art shows

  • Tech talks

  • Mixers

  • A series of clinics...and more.