The mission of HBCU HEROES is to raise funding to level the playing field for HBCU sports programs by assisting with scholarships and resources to meet their athletic objectives.
  • Launch a 5-year HBCU Heroes Tour in 2020 with a focus on fundraising in key markets. 

  • Engage like-minded sponsor brands.

  • Increase visibility and awareness of the 105 HBCU institutions and their sports programs.

  • Create a coalition of 50-100 athletes & entertainers to be brand ambassadors to amplify this initiative.

  • Launch a call-to-action social media campaign across platforms engaging the masses that we can all support and be #HBCUHEROES.

  • Garner support nationwide from alumni and potential fans of the HBCU brand. 

  • Empower youth and HBCU students from underserved communities with access and opportunities to pursue sustainable collegiate and career trajectories.