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George Lynch HBCU Heroes

Former NBA Player and college basketball coach

Co-Founder of HBCU HEROES.

George Lynch

NBA veteran and NCAA Champion, George Lynch is seasoned college basketball coach. He spent 12 years in the NBA after being a first-round draft pick by the Los Angeles Lakers in 1993.  A defensive force, Lynch was also the first rookie since Magic Johnson to score 30 points in a game.

He played for four NBA teams during his career (L.A. Lakers, Vancouver Grizzlies, Philadelphia 76ers, and New Orleans Hornets). After his playing career, he started Flight 9 Academy, a 501c3 and remained on the court where he served as Assistant Coach to Larry Brown at SMU.

He is passionate about helping his players develop critical experience, skill, and tools to support them in achieving lifetime success both on and off the court.  He is a proud UNC-Chapel Hill Alum.

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Tracey Pennywell HBCU Heroes

Co-Founder for HBCU HEROES

Co-Founder of HBCU HEROES.

Tracey Pennywell

As a Co-Founder for HBCU HEROES, Pennywell spearheads sponsorships, marketing, social media and celebrity partnerships. Leveraging her resources and expertise as digital strategist & CEO of Switch Media, Inc., a full-service social media agency, Pennywell has been nationally recognized for her online campaigns, exponentially increasing fanbase growth, and providing monetization for some of today’s hottest entertainers.

Clients past & present include: DL Hughley, Kevin Hart, Mike Epps, Rickey Smiley, Shaquille O’Neal, Kym Whitley, Chris Meloni, Universal Films, Lionsgate, Codeblack Ent. and more.  She is a proud AlumUNC-Chapel Hill.

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Kwame Jackson Team


Member of HBCU HEROES.

Kwame Jackson

Kwame Jackson is a noted leadership strategist, global contributor for Newsweek and a frequent political commentator for CNN, MSNBC, FOX, and NewsOne.

Best known for his inspiring leadership performance as the Runner-Up on Season 1 of NBC’s Apprentice, Kwame combines his Harvard Business School, Goldman Sachs, and Procter & Gamble corporate pedigree with thoughtful civic engagement, and an affable nature that allows him to touch audiences from the Boardroom to the Barrio as a sought-after professional speaker and US Department of Commerce National Entrepreneur Awardee.

Currently on a year-long 50 country global leadership, research, and writing sabbatical; you can find Kwame training to complete the 6 World Marathon Majors and on Twitter and Instagram @kwameinc.

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With HBCU Heroes, our goal is to level the playing field for HBCU sports programs. There’s a huge disparity between seemingly unlimited funding, sponsors, and alumni support that drive Division I schools versus the limited resources that plague historically black colleges and universities’ athletic programs. After experiencing both, I’m hoping to bring some much needed balance.


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